Landscape Metropolis is an EIT Climate KIC project which aims to create an intermodal network of sustainable mobility in the province of Ferrara (1500 square kilometres, more than 200,000 inhabitants). The project aims at the valorisation of the landscape and its transport network, combining infrastructural interventions and citizens’ behavior change campaigns.
TITLE
Landscape Metropolis
DURATION
36 Months (03.06.2019 - 02.06.2022)
FUNDING PROGRAMME
EIT Climate KIC
EU CONTRIBUTION
€1.590.250
FBK ROLE
FBK is in charge of conducting behaviour change and awareness raising campaigns. Activities will consist of designing and planning the 2020 campaign starting from existing motivational systems developed by FBK, proven to be successful in similar contexts (i.e., Play&Go and Kids Go Green), properly extend/tune them to meet Landscape Metropolis’ specific objectives and context in order to realize them through two iterations of sustainable mobility campaigns in the province. This will be achieved through co-design participatory activities involving all relevant local stakeholders.
PARTNERS
