The media sector is exposed to and undergoing continuous innovations that occur at a pace never seen before and have a nonnegligible impact on citizens, democracy and a society as whole. A significant booster becomes a generative Artificial Intelligence, which already plays and will continue to play a critical role (in a positive as well as negative meaning) in creating and spreading information. Especially in next-generation social media, which refer to the anticipated evolution towards more AI-based decentralised and immersive virtual environments (like fediverses and metaverses), generative AI can become the most prominent enabler of disinformation growth accompanied by a lack of trusted information.
Media professionals are not, however, currently well-equipped with supporting tools nor knowledge to operate in such already emerging environments. As a result, there is a tremendous need for innovative (AI-based) solutions ensuring media freedom and pluralism, delivering credible and truthful information as well as combating highly disinformative content. The main goal of the AI-CODE project is to evolve state-of-the-art research results (tools, technologies, and know-how) from the past and ongoing EU-funded research projects focused on disinformation to a novel ecosystem of services that will proactively support media professionals in trusted information production through AI. First, the project aims to identify, analyse, and understand future developments of next-generation social media in the context of rapid development of generative Artificial Intelligence and how such a combination can impact the (dis)information space. Second, the project aims to provide media professionals with novel AI-based services to coach them how to work in emerging digital environments and how to utilise generative AI effectively and credibly.

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